COMING SOON to Hudson Yards, April!


PLAY LINE FRIENDS is Back in Toronto!

Reunite with your fave LINE FRIENDS & BT21 characters at CF Toronto Eaton Centre in March 2023! Last updated: March 3, 2023.

Hello Again, Toronto!

LINE FRIENDS – one of the world's fastest-growing character brands – is back to give Toronto a second dose of joy and cuteness this spring.

BT21 – consisting of characters KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY, and VAN – will be prominently featured around the store alongside the beloved characters BROWN, CONY, SALLY, and more from LINE FRIENDS. Customers can shop new products, including sought-after plushies featuring BT21 characters.

A busy crowd at the Grand Opening of PLAY LINE FRIENDS Montreal

This pop-up follows the successful PLAY LINE FRIENDS in Montréal, Vancouver, and Toronto from the past two years. The previous Toronto pop-ups garnered massive success and overwhelming shopper turnout, seeing 10+ hour lineups during its opening week.


Customers can anticipate new features at the Toronto PLAY LINE FRIENDS store, such as BT21-themed claw machines, new in-store photo ops featuring SALLY and BT21 characters, and exclusive product launches.

A line of shoppers at the Grand Opening of the PLAY LINE FRIENDS Vancouver in 2022

Canadian retail and lifestyle brand SUKOSHI MART and LINE FRIENDS have teamed up once again to bring beloved LINE FRIENDS characters to Toronto for an engaging in-store experience equipped with new interactive elements. 

Grand Opening Giveaways & Offers

The PLAY LINE FRIENDS Toronto pop-up opens at CF Eaton Centre on Thursday, March 2, 2023, at 9AM ET. To celebrate, we've prepared a special Grand Opening giveaway just for you:
  • The first 200 customers will receive a FREE BT21 eco bag with any purchase. The next 300 customers will receive a FREE BT21 sheet mask with any purchase, characters distributed at random. While supplies last.

Opening Weekend offers include:

  • Spend $125+ & receive a FREE BT21 Character Lying Hair Tie
  • Spend $185+ & receive a FREE BT21 minini My Roommate Plush Magnet
  • Spend $275+ & receive a FREE BT21 minini Stereo Standing Doll
  • Spend $400+ & receive a FREE BT21 BABY Dalgona Maker (not available for sale!)


Be sure to head out early, because this giveaway will only be available while supplies last! Characters and styles will be distributed at random. If you're visiting us early, please prepare ahead. Stay hydrated with water, bring plenty of snacks and anything else you need to keep comfortable and safe. 


See you again soon! 💛



CF Toronto Eaton Centre

220 Yonge St Unit C009A

Toronto, ON M5B 2H1

PLAY LINE FRIENDS Toronto is set to open March 2, 2023 at 9AM ET at CF Toronto Eaton Centre located beside ZARA. Lineup starts at 5AM ET. Security will be handing out bracelets.


Special Opening Day Hours: 

  • 9 AM-9 PM ET

Regular Hours: 

  • Monday to Saturday | 10 AM-9 PM ET

  • Sunday | 11 AM-7 PM ET

Want to stay in the loop for PLAY LINE FRIENDS and get the first scoop on exclusive perks? Sign up for our newsletter!


LINE FRIENDS is a global character brand that originally started with the Original Characters lineup including BROWN, CONY, and SALLY, created for use as stickers for leading mobile messenger app LINE and its 200 million active users worldwide. Taking a step further, the company has emerged as a global creative studio by offering diversified content based on its wide array of Intellectual Property (IP)s including 'BT21', characters created together with a global boy band BTS, ‘WDZY’ (ITZY), ‘TRUZ’ (TREASURE). LINE FRIENDS is also expanding its IP- based business by partnering with global media and game companies including Netflix (original animated series), SUPERCELL (Brawl Stars) and NEXON (KartRider), further diversifying its digital contents to become a leading global creative studio.

LINE FRIENDS has also collaborated with renowned brands including Bang&Olufsen, Converse, LAMY, Leica, Maison Kitsuné, Minions, and Starbucks all aligned with the company’s philosophy and value to release premium character products. Since becoming an independent company in January 2015, LINE FRIENDS has operated more than 300 stores in a total of 15 markets in New York, LA, Tokyo, Seoul and Shanghai. LINE FRIENDS continues to win the hearts of Millennials and Gen Z worldwide through interactive digital communication across multiple retail touchpoints including its online sales platforms. For more information, please visit www.LINEFRIENDS.com.



Inspired by the philosophy of "a small but certain happiness," SUKOSHI MART believes in celebrating the small joys of daily life. Since 2018, SUKOSHI MART has become Canada's destination for the best Korean and Japanese products. What started as a local shop in Toronto has grown into an expansive community across Canada, the United States and the United Kingdom. With two locations in the Greater Toronto Area, SUKOSHI MART offers a wide assortment of Korean beauty, Japanese lifestyle, and snacks. SUKOSHI MART continues to spread joy by collaborating with renowned Asian brands such as LINE FRIENDS & HYBE, making them more accessible to the North American market. Customers can also shop through the SUKOSHI MART website, SUKOSHIMART.com, an online source for trending Korean/Japanese brands in North America and the United Kingdom. 


For further information, please contact our media team at: press@sukoshimart.com.

To stay up to date with PLAY LINE FRIENDS' official launch date in Toronto and exclusive perks, sign up on sukoshimart.com to be notified!


1 person commented

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  • Jennifer Ly

    Hi, will the store be permanent or temporary?