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The Beauty Trends We Can't Get Enough Of

Our edit of the top beauty trends we've been seeing all over our feeds—because this is your summer to glow.

Trying to keep up with everything that’s going on in the beauty world can be pretty tough sometimes–trust us, we’re right there with you, scrolling through video after video of beauty hacks, tips, and tutorials, and being just as overwhelmed by it all. Since the warm weather is upon us, we're here to share with you what we think are the best beauty trends floating around right now—because we want to see you shine this summer!


Douyin Blush Trend

Fellow blush lovers–have your favourite blush on standby, because you’re going to want to try out this Douyin blush trend the second you see just how adorable this look is:

@annoravia Love this trend😍👌🏻ib @firna.alisha 💖#blushtrend #douyintrend ♬ ZOOM - Jessi

Not to be dramatic, but this look is everything. Even if you’re the type of person who normally prefers to keep their blush on the subtle side, we insist that you give this look a chance and try it out at least once this summer–we promise, going a little heavier with the blush is not as scary as it seems!

This look does work best with cream blush–they’re great at giving the skin a more natural, flushed glow–but if you don’t have any in your makeup arsenal just yet, no worries! A creamy lipstick works just as well as a substitute for cream blush.


Seasonal Colour Analysis

If you’ve never done a seasonal colour analysis, or if you’re not sure what that even means, then it’s time to do some googling ASAP! Knowing the exact colour season–spring, summer, fall, or winter–that complements your skin’s natural undertones is literally life-changing.

@gracemchoi #coloranalysis #coloranalysistok #colorseasons #personalcolor #personalcoloranalysis #coloranalysisfilter ♬ original sound - gracemchoi

Still not convinced? Just take a look at this before and after video:

@omyo.color Reply to @octherlue Personal Color vids @im.seal Summer Cool🦋💙 @im.seal Autumn Warm🍂🧡 #personalcolor #kbeauty #coloranalysis ♬ Polaroid Love - ENHYPEN

You know that we’ll always encourage you to wear the colours that you enjoy and that make you feel good, but at the same time, this is a great way to find out the shades that will really make your complexion and features pop so that you have more options to look over on your next shopping trip. Who knows, you might discover that a colour you’ve always wanted to try but never thought would work on you is actually your perfect match!


Faux Baby Hair Perm

Some of us were blessed with a little more forehead real estate than others, and that’s okay. But for those of you who prefer to cover some of that up, your only real option has always been to go get yourself a set of bangs. Until now.

Enter: the Korean baby hair trend.

@katiecung Would you try this? #korean #trending #hairtok #hairtutorial #beautyhack #kbeauty ♬ Dreamy Vibes - Ocean Bay Jazz

With a quick trim and an at-home perm kit, you’ll be able to have yourself a whole new DIY hairline in under an hour. The instructions are super simple, and the results speak for themselves, so why not give this a try? Soft and fluffy baby hair is a universally flattering way of framing your face, and the perm makes it look so natural, too.


"Clean Girl" Aesthetic

What’s a “clean girl”, you ask? She’s the girl whose hair is always perfectly slicked back and in place, whose skin is always dewy and glowing, whose brows are always the epitome of full and fluffy, and whose lips stay glossy at all times.

…Okay, that seems like a lot, but getting the look is honestly pretty simple, and we guarantee that this is the look to go for if you’re the type of person who doesn’t like to spend too long getting ready.

Don’t believe us? Let us show you:

@thehibeauty ✨6 steps to get the “Clean Girl Look”✨@herdissolva #cleangirlmakeup #cleangirl #cleangirlaesthetic #makeup ♬ Manhattan - Ella Fitzgerald
@daniellemarcan no makeup makeup. should I post part 2? Ib @xolizahbeauty #makeup #beauty #makeuproutine ♬ original sound - xolizahbeauty

We’re absolutely convinced that this is the perfect fresh and minimalist look for you to try out this summer, especially on days when the sun’s really beaming down and you want your skin to have room to breathe. Your makeup stash probably already contains everything that you need to try this look out–all it comes down to is a dewy base, tamed brows, light eye makeup, and some sheer colour on the cheeks and lips. Easy-peasy, right?


Let Your Filter Choose Your Makeup

Feel like spicing up your look? It’s a little unconventional, but letting filters choose your makeup look can actually give you some pretty (delightfully!) surprising results. If anything, it’s a fun way to spend an afternoon, and it might give you a reason to finally reach for some of the makeup that's just collecting dust in your collection.

We could probably spend all day scrolling through video after video of these amazing makeup transformations:

@yenjiivu Biết mình mới mua cái đèn hay sao ý 🌝#yenjiimakeup #vulaci #beautytok #makeupfilterchallenge #makeupfiltertiktok #PhaiDepNgayNay ♬ Light Switch - Charlie Puth
@nadinemanariyo One more with this trend #filtermakeup #filters #makeup ♬ Light Switch - Charlie Puth
@anouk_mua I have so much fun doing this #tiktokfilters #fikters #makeup #filtermakeup ♬ Light Switch - Charlie Puth

Now that you’ve got some inspiration, it’s time to channel your inner Euphoria makeup artist. After all, we’ve just spent the past two or so years in a state of lockdown, wearing nothing but PJs all day long, day after day (don’t worry, you weren’t the only one!). It’s time to finally unleash that creative energy and grace the world with your personal take on self-expression. We know you’ll make it work and that you’ll look amazing regardless of whatever these filters throw at you!


Did we miss anything?

Let us know in the comments if you have any other recs, or if you’ve tried any of these out!


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