COMING SOON to Hudson Yards, April!


PLAY LINE FRIENDS is Coming to Vancouver!

We’re bringing PLAY LINE FRIENDS to the West Coast! For the first time ever, shop exclusive LINE FRIENDS and BT21 products in person starting June 30, 2022 in Burnaby, BC!

It's Official!

LINE FRIENDS–featuring the characters BROWN, CONY, SALLY, CHOCO, and more, will be making a stop in the Metro Vancouver area from June 30, 2022 to September 2022, following the success of previous PLAY LINE FRIENDS and BT21 pop-ups in Toronto. This pop-up will feature brand new, Vancouver-exclusive products, as well as special interactive elements.

BT21–composed of the characters KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY, and VAN–will be making another appearance at the upcoming pop-up. Fans of BT21 will be able to shop exclusive and new products featuring these popular characters, as well as other globally beloved LINE FRIENDS characters.

To celebrate the grand opening, doors will open one hour early at 9AM PDT on June 30, 2022, and the first 300 customers will receive a free gift, while supplies last. Visitors will also have access to other exclusive, opening day offers.

PLAY LINE FRIENDS will make its West Coast debut in the space formerly occupied by the Disney Store, across from Muji, at the Metropolis at Metrotown shopping centre in June 30, 2022, and it will run until September 2022. The Metropolis at Metrotown shopping centre is a bustling hub located within the Metro Vancouver area of Burnaby, BC, and it is already home to a fair share of other global and high-profile brands.

Metropolis at Metrotown
4700 Kingsway
Burnaby, BC, V5H 4M5

Special Opening Day Hours:
June 30, 2022 from 9AM-9PM PDT

Regular Hours:
Mon-Sat 10AM-9PM PDT, Sun 11AM-7PM PDT

PLAY LINE FRIENDS and Canadian retail and lifestyle brand Sukoshi Mart will be partnering up again to facilitate in-store operations at the pop-up store, and online retail operations of LINE FRIENDS and BT21 products on the sukoshimart.com website.

LINE FRIENDS and BT21 continue to attract customers and fans of its characters on a global stage, and this new pop-up store will provide an opportunity for both local customers and tourists to visit and view their favourite characters in person! Those who prefer an online shopping experience may also purchase select LINE FRIENDS and BT21 products online at sukoshimart.com.

About Line Friends

LINE FRIENDS is a global character brand that began with BROWN FRIENDS, created as stickers for use in the leading mobile messenger app LINE, which has 200 million active users worldwide. LINE FRIENDS has emerged as a global creative studio offering diverse content based on its wide array of Intellectual Property (IP)s, including ‘BT21’, ‘Animation Running Man’, ‘ROY 6’, and ‘Usamaru’. LINE FRIENDS continues to expand its popular character IPs for a wide array of content such as animation and games, taking an unprecedented approach as a character brand. Recently, LINE FRIENDS has announced partnerships with the world’s leading streaming entertainment service, Netflix, and global mobile game developers Supercell and NEXON, offering high-quality content to its fans worldwide and enhancing the company’s global presence.

LINE FRIENDS has also collaborated with a number of renowned global brands with a strong heritage in order to create quality products that reinforce their image as a trustworthy brand, including Bang Olufsen, CONVERSE, LAMY, Brompton, LEICA, and Repetto. Since it became an independent company in January 2015, LINE FRIENDS has operated more than 200 retail spaces in major trend-leading cities such as Seoul, New York, Los Angeles, Tokyo, and Shanghai, as well as 14 digital marketplaces, encouraging active interaction with fans worldwide.

For more information, please visit www.LINEFRIENDS.com.

About Sukoshi Mart

Founded in 2018, Sukoshi Mart is a one-stop shop for discovering trending Asian pop-culture products. From its beginnings as a small shop in Toronto, Sukoshi Mart now operates two store locations within the Greater Toronto Area, as well as an expansive online store at sukoshimart.com, offering a wide assortment of K-beauty, Japanese anime and lifestyle products, and unique snacks to customers across Canada and the United States. From tried-and-true cult favourite products to up-and-coming hidden gems, Sukoshi Mart aims to provide a fun and accessible shopping experience for all those with an interest in Asian pop-culture.

For further information, please contact our media team at: press@sukoshimart.com.

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5 people commented

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  • Sukoshi Team

    The opening day of PLAY LINE FRIENDS Vancouver is June 30th, with a special hours from 9AM-9PM. This pop up store will be focusing on Line Friends and BT21 products. We thank you for all your support! We will restock the products as soon as possible!

  • Nicolle Carmona

    will you guys be selling the TRUZ collection?

  • Lanie

    How often will the store be restocked?

  • Mira

    Exciting news!!! ✨

  • Vin

    When is opening day? There’s only times and regular hours but there’s no mention of what day it opens!! (sob)