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PLAY LINE FRIENDS Montréal Opening Giveaway & Offers

The PLAY LINE FRIENDS pop-up is open at Centre Eaton de Montréal on October 14, 2022! To celebrate, we've got some special giveaways and offers lined up for the Grand Opening!


Bonjour, all Québec fans of LINE FRIENDS and BT21! Get ready to welcome your favourite characters in-store with the first ever PLAY LINE FRIENDS pop-up in Montréal. PLAY LINE FRIENDS is gearing up to open at Centre Eaton de Montréal on Friday, October 14, 2022, at 9AM EDT. LINE-UP BEGINS ON GRAND OPENING DAY AT 5:30 AM.


To mark the Grand Opening, we’ve prepared a special giveaway:

  • The first 300 customers will receive a LINE FRIENDS or BT21 pencil or gel pen, character and styles distributed at random. While supplies last.


Other Opening Weekend Offers include:

  • Spend $125+ & receive a FREE BT21 Folding Mirror 
  • Spend $175+ & receive a FREE BT21 Mini Hand Mirror
  • Spend $250+ & receive a FREE BT21 Silicone Mini Pouch OR a BT21 BABY Strap Mini Pouch


This giveaway will only be available while supplies last, so make sure you head out early, so you don’t miss out! To ensure fairness for the opening giveaway, we will be distributing wristbands for the first 300 people in line. 


This summer, we had a massive turnout at PLAY LINE FRIENDS Vancouver and PLAY LINE FRIENDS Yorkdale the year before. If you plan to come early, please prepare ahead. Bring water, snacks and anything else you need to keep comfortable and safe. We can’t wait to see you all there! 💛


Centre Eaton de Montrèal

705 Saint-Catherine St W

Montreal, Quebec H3B 4G5

On the Tunnel Level, beside Bath & Body Works

Special Opening Day Hours: 

  • 9 AM- 10 PM on opening day

To stay up-to-date on everything PLAY LINE FRIENDS & other pop-up news, and to get the first scoop on exclusive perks, sign up for our newsletter here! 


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