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An Introduction to By Wishtrend

Touted for their effective formulations that are gentle enough to treat even sensitive skin with powerful ingredients, By Wishtrend has gained a reputation for creating skincare that works, without the frills. Read on to find out more!


By Wishtrend got its start as the direct result of consumer feedback on wishtrend.com, a global e-commerce site. Joining their sister brands Dear, Klairs, and JungleBotanics, By Wishtrend continues to promote safe, gentle, and effective skincare for all, with a special focus on minimalistic formulations featuring potent ingredient pairings that work harmoniously to get the job done, and with a special awareness to input and feedback from their K-beauty audience.


With an eye for innovation, By Wishtrend takes direct inspiration and feedback from the K-beauty community to create products that target specific skin concerns, all with ingredients and formulations that are loved, lauded, and trusted by K-beauty enthusiasts. Even down to the name of the product, By Wishtrend focuses on making sure the K-beauty community is heard. From creating dream formulations approved by the K-beauty community, to providing skincare tips on their Wishtrend TV YouTube channel, to their engagement with #wishtrenders across all platforms, By Wishtrend is always looking for ways to show their appreciation.

With this collaborative approach to creating new skincare to suit specific needs, it’s no wonder they’ve inspired such a cult following, and that so many of their products find themselves on holy grail lists around the K-beauty community!



Flaws aren’t flaws when it comes to By Wishtrend—all skin is perfect skin, and By Wishtrend takes an inclusive approach to skincare that embraces diversity and the whole spectrum of skin types. It’s all about recognizing the beauty of your skin in the here and now, while highlighting all of the glowy potential that your skin still has to offer.

By Wishtrend pays special attention to curating ingredients that nourish and heal, to create effective skincare that you can feel safe using. Ingredients are chosen not just for their individual benefits, but also for their ability to pair together with other ingredients to work synergistically and boost each other’s efficacy. Best of all, By Wishtrend’s dedication to promoting positive beauty also extends to producing thoughtful and conscious products that are cruelty-free, vegan, eco-friendly, and “4-free” –free of parabens, phenoxyethanol, mineral oils, and artificial colouring.


When you’re looking to treat your skincare concerns, and you just want tried-and-true formulations that won’t break the bank and will do more for your skin, By Wishtrend has what you need. With a myriad of skincare solutions and a whole host of how-to videos and skincare guides, you’ll have help every step of the way as you embark on a journey to discovering your best skin. Below, we’ve rounded up some cult favourite staples and new holy grail contenders.

Pure Vitamin C 15% with Ferulic Acid

  • For beginner or advanced skincare users with normal, dry, combination, or oily skin.
  • Skin concerns: Hyperpigmentation, fine lines, wrinkles, and texture.
  • For fans of Skinceutical's CE Ferulic With 15% L-ascorbic Acid.

Radiant skin is yours with this highly concentrated serum. 21.5% pure vitamin C and 70% sea buckthorn extract combine together to form a non-sticky and fast absorbing serum that will brighten and revitalize dull skin for a healthy glow.

Pure Vitamin C 15% with Ferulic Acid

Tip: If you’re using vitamin C for the first time, some slight itching is normal. Take care to avoid using around the eyes, mouth, or on broken and injured skin. Do not use in the same routine as physical or chemical exfoliants, or retinol; space out the usage. Follow up with a sunscreen during the day. Refrigerate before and after opening.

Green Tea & Enzyme Powder Wash

  • For beginner or advanced skincare users with normal, combination, or oily skin.
  • Skin concerns: Oiliness and texture.
  • For fans of Dermalogica's Daily Microfoliant Exfoliator.

A unique, pH balanced powder cleanser that lathers up to a gentle foam with water. Formulated with green tea powder to provide antioxidants that soothe the skin, this cleanser also utilizes baking soda to fight clogged pores and stubborn blackheads by gently exfoliating the skin. Papaya extract is added to decrease inflammation and stimulate collagen synthesis for soft and supple skin.

Green Tea & Enzyme Powder Wash

Tip: A little goes a long way–a quarter-size amount of powder is all you need! This gentle exfoliating cleanser is gentle enough for daily use, but those with sensitive skin may want to limit use to 2-3 times a week.

Mandelic Acid 5% Prep Water

  • For beginner or advanced skincare users with normal, dry, combination, or oily skin.
  • Skin concerns: Pores, texture, and acne.
  • For fans of Youth to the People's Mandelic Acid + Superfood Unity Exfoliant.

This ultra gentle chemical exfoliant supports cell turnover to keep your pores clean and clear, and to transform your complexion with a radiant, refreshed glow. Centella asiatica and beta-glucan work to keep your skin calm and hydrated as the mandelic acid works its magic on your pores.

Mandelic Acid 5% Skin Prep Water

Tip: This can be used in place of toner, or as a supplement to your usual hydrating toner if you’ve got dry skin. Use this as the first step in your skincare routine, and remember to always follow up with a good sunscreen!

Vitamin A-mazing Bakuchiol Night Cream

  • For advanced skincare users with normal, dry, combination, or oily skin.
  • Skin concerns: Fine lines, wrinkles, and texture.
  • For fans of Drunk Elephant's A-Passioni Retinol Cream.

An anti-aging dream team of retinal (an even more potent version of retinol) and bakuchiol extract, a natural plant-based retinol. Slather this rich (and hypoallergenic!) cream onto your face at night to help fade away wrinkles, age spots, and hyperpigmentation. If you’re alarmed by the appearance of the cream, don’t worry–the yellow colour is all natural, and goes away fully once you cleanse your face.

Vitamin A-mazing Bakuchiol Night Cream

Tip: Retinal is a powerful ingredient; make sure you’re patch testing, and only increasing the amount and frequency of use little by little, working your way up to 1-2 pumps with every use. As retinol makes the skin more photosensitive, use only at night, and follow up with a high SPF, broad spectrum sunscreen during the day.

Polyphenol in Propolis 15% Ampoule

  • For advanced skincare users with normal, dry, combination, oily, or sensitive skin.
  • Skin concerns: Acne, oiliness, texture.
  • For fans of Farmacy's HONEYMOON GLOW AHA Resurfacing Night serum.

This ampoule not only hydrates skin, but also fights acne and inflammation with 15% propolis extract and soothing houttuynia cordata plant extract. Polyphenols, naturally occurring micronutrients found in plants, work to fight UVB damage. Paired together, these two ingredients work in harmony to strengthen and condition the skin for a healthy glow.

Polyphenols in Propolis 15% Ampoule

Tip: After toning the face, apply 3-4 drops of the ampoule. If you’re also using a vitamin C serum in your routine, waiting 3-4 minutes before following up with this ampoule provides optimal results, as the antioxidant effects of propolis help boost the efficacy of vitamin C!

Vitamin 75 Maximizing Cream

  • For beginner or advanced skincare users with normal, dry, combination, oily, or sensitive skin.
  • Skin concerns: Dryness, dullness, and texture.
  • For fans of fresh's Vitamin C Glow Moisturizer.

A daily vitamin cream specially formulated to brighten up the complexion. Turn on the glow day and night with vitamins and antioxidants from a nourishing blend of sea buckthorn, sunflower seed, and macadamia oils.

Vitamin 75 Maximizing Cream

Tip: Use with the Pure Vitamin C 21.5% Advanced Serum for even better results–the vitamin E in this cream helps boost the efficacy of the vitamin C for more potency!


It’s not just about the formulas–By Wishtrend’s dedication to positive beauty means that they’re working on creating new, sustainable packaging to do their part in preserving the earth’s environment. Some changes you can look forward to are 100% recycled pulp paper packaging, PCR/PIR recycled plastics, and reusable or recyclable glass containers.

With all this in mind, we hope you’re excited to dive into the world of K-beauty and to start your skincare journey with By Wishtrend. We’ve got some exciting collaborations with By Wishtrend coming your way in the (very) near future, so stay tuned for the latest news!




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