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The results are in for the Beauty Awards! Our team put together a handy reference chart, pulling from the Korean app Hwahae, Olive Young, and GLOWPICK. Scroll to see what's trending in Korea vs. SUKOSHI.
Beauty Awards
No. 1 Skincare in Korea
Torriden's Low Molecular Hyaluronic Acid is on top. A lot of us want a gentle skincare experience with no-fuss routines and dewy skin.
| Category | No. 1 in Korea | No. 1 in SUKOSHI |
| Cleanser (Lotion, Balm, or Oil) | ISNTREE Yam Root Vegan Milk Cleanser (Hwahae #2) |
|
| Cleansing Foam | Torriden DIVE-IN Low Molecular Hyaluronic Acid Cleansing Foam (Hwahae #1) | Etude House SoonJung 5.5 Foam Cleanser 150mL (Renewal) |
| Cleansing Water | Torriden Dive-In Low Molecular Hyaluronic Acid Cleansing Water (Hwahae #2) |
|
| Cleansing Gel | Torriden Balanceful Cleansing Gel (Hwahae #3) | COSRX Low pH Good Morning Gel Cleanser |
| Toner |
|
|
| Skincare Pad | Abib Heartleaf Spot Pad Calming Touch (Olive Young #2) | Anua Heartleaf 77% Clear Pad |
| Ampoule, Essence, Serum |
|
|
| Sheet Mask | Torriden DIVE-IN Low Molecule Hyaluronic Acid Mask (Hwahae #1) | TONYMOLY I'm Real Face Mask |
| Targeted Mask | goodal Green Tangerine Vita C Eye Gel Patch (Hwahae #2) | heimish Bulgarian Rose Hydrogel Eye Patch |
| Sleeping Mask | SKIN1004 Madagascar Centella Hyalu-Cica Sleeping Pack (Hwahae #1) | COSRX Ultimate Nourishing Rice Overnight Spa Mask |
| Cream |
|
COSRX Advanced Snail 92 All in One Cream |
| Night Cream | By Wishtrend Vitamin A-mazing Bakuchiol Night Cream (GLOWPICK #1) | By Wishtrend Vitamin A-mazing Bakuchiol Night Cream |
| Brightening Cream | goodal Green Tangerine Vita C Dark Spot Care Cream (GLOWPICK #2) | Beauty of Joseon Dynasty Cream |
| Eye Cream | goodal Green Tangerine Vita C Dark Circle Eye Cream (GLOWPICK #3) | COSRX Advanced Snail Peptide Eye Cream |
| Lip Care | Torriden SOLID IN Ceramide Lip Essence (Hwahae #2) |
|
| Body Lotion | ROUND LAB 1025 Dokdo Lotion (Hwahae #1) | ROUND LAB 1025 Dokdo Lotion |
| Body Wash | Pyunkang Yul Ato Wash & Shampoo Blue Label (Hwahae #2) | HADA LABO Gokujyun Hydrating Foaming Wash |
No. 1 Makeup in Korea
rom&nd is always at the scene of the crime. Recently, K-beauty has stuck to natural beauty. Your lips, but better. Your eyes, but better. Glitter was also on the rise, and with that in mind, we wish you a bright and gleaming rest of your year!
| Category | No. 1 in Korea | No. 1 in SUKOSHI |
| Base (Foundation) | ETUDE HOUSE New Double Lasting Foundation SPF35 (Hwahae #1) | CLIO Kill Cover The New Founwear Cushion + Refill: Koshort in Seoul Edition |
| Base (Contouring) | too cool for school Artclass By Rodin Shading #01 Classic (Olive Young #2) |
|
| Blush | FEEV Hyper Fit Color Serum (Hwahae #1) | rom&nd Better Than Cheek (Renewal) |
| Highlighter |
|
peripera Ink V Highlighter |
| Contouring | too cool for school Artclass by Rodin Shading #2 Modern (Hwahae #1) | peripera Ink V Shading |
| Eyeshadow | ETUDE Play Color Eyes Palette Kakao Friends Limited Edition (Hwahae #1) | rom&nd Better Than Palette #Light & Glitter Garden |
| Eyeliner | CLIO Sharp So Simple Waterproof Pencil Liner #05 Dark Brown (Hwahae #1) | CLIO Sharp, So Simple Waterproof Pencil Liner |
| Eyebrows | rom&nd Han All Flag Brow #C2 Grace Taupe (Hwahae #2) | Etude House Drawing Eyebrow (Renewal) |
| Mascara | ETUDE Curl & Fix Mascara #01 Black (Hwahae #1) | CLIO Kill Lash Superproof Mascara |
| Lip Tint (Liquid) |
|
|
| Lip Tint (Matte) | rom&nd Zero Matte Lipstick (Hwahae #1) | rom&nd Zero Matte Lipstick Renewal |
| Lip Gloss | rom&nd Glasting Water Gloss #01 Sanho Crush (Hwahae #2) | rom&nd Glasting Water Gloss |
Honourable Mentions
SUKOSHI ended 2023 with the much anticipated release of mineral sun creams like ISNTREE Natural Sun Cream SPF 50 or the Benton Skin Fit Mineral Sun Cream SPF 50. Brands like Anua and Torriden also came later in the year, but quickly rose in popularity. Below are some items that have stuck out to us recently.
- Anua Heartleaf Pore Control Cleansing Oil
- Torriden DIVE-IN Low Molecular Hyaluronic Acid Serum 50mL
- rom&nd Glasting Melting Balm: Dusty on the Nude
- rom&nd Twinkle Pen Liner
- peripera Ink Airy Velvet (AD): Fluffy Air Collection
Get A Deeper Look
Want to see more of which beauty items has Korea in their clutches? We've compiled an in-depth look at Hwahae's most popular skincare and makeup products.
Celebrate All Things Beauty With Us
Shop our Beauty Awards collection! Spend $135+ in-app and get a FREE SUKOSHI Bestselling Travel Routine, including faves from ANUA, ROUND LAB, Torriden, & more.
Let us know what your trend predictions are for this year in all things skincare and K-beauty! We love seeing the classics (looking at you, peripera and CLIO) but it's always cool to see which newcomers take the beauty world by storm.
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