LAST UPDATED: MAY 18, 2024

Opening Day Giveaway

PLAY LINE FRIENDS TORONTO is NOW OPEN inside SUKOSHI Fairview! 

The first 50 customers will get a NewJeans Gel Pen, with no minimum spend. 

LINE FRIENDS (corporately known as IPX), the global creative studio and character brand, is back with NewJeans and their mascot, bunini, to give Toronto a dose of joy and cuteness this spring.

After bringing you the LINE FRIENDS Original Characters and the beloved BT21 collection, LINE FRIENDS’ newest collaboration will definitely grab your attention!

This pop-up follows the successful PLAY LINE FRIENDS in Calgary, Montréal, Vancouver, and Toronto from the past three years. 

Customers can anticipate new features at the Toronto PLAY LINE FRIENDS store such as themed photo ops, exclusive products, and even a NewJeans-themed photobooth! 

Canadian retail and lifestyle brand SUKOSHI MART and LINE FRIENDS have teamed up once again to bring beloved LINE FRIENDS characters to Toronto for an engaging in-store experience equipped with new interactive elements. 

Store Location

CF Fairview Mall
1800 Sheppard Ave E, Toronto, ON M2J 5A7

PLAY LINE FRIENDS will be located inside SUKOSHI MART FAIRVIEW on Level 1, beside Mountain Warehouse.

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About LINE FRIENDS (corporately known as IPX)

LINE FRIENDS is a global character brand that originally started from Original Characters including BROWN, CONY, SALLY created for use as stickers for the leading mobile messenger app LINE and its 200 million active users worldwide. LINE FRIENDS recently announced a new business strategy that it would accelerate the global expansion of its IP businesses by diversifying its IP portfolios targeting all ages and advancing its digital and retail business. LINE FRIENDS has carried out its IP-based business by partnering with global companies including Netflix (original animated series), SUPERCELL (Brawl Stars), and NEXON (KartRider), while it has created popular IPs including digital artist ‘BT21’ (BTS), ‘TRUZ’ (Treasure), ‘WADE’ and broadened their boundaries to virtual influencers to win the hearts of over 40 million Millennials and Generation Z worldwide. Recently, LINE FRIENDS has successfully initiated a global partnership with the group NewJeans for the official merchandise business of their IPs. Furthermore IPX also announced that it would carry out the global IP business for popular Korean IPs such as 'The Haunted House', 'Sealook', and 'JOGUMAN’, with more promised partnerships lined up for 2024. LINE FRIENDS currently operates in 17 markets worldwide including Seoul, New York, LA, Tokyo, and Shanghai, and operates in 10 online sales platforms. For more information, please visit www.LINEFRIENDS.com.

About SUKOSHI MART

Inspired by the philosophy of "a small but certain happiness," SUKOSHI MART believes in celebrating the small joys of daily life. Since 2018, SUKOSHI MART has become Canada's destination for the best Korean and Japanese products. What started as a local shop in Toronto has grown into an expansive community across Canada, the United States and the United Kingdom. With six locations in the Greater Toronto Area, SUKOSHI MART offers a wide assortment of Korean beauty, Japanese lifestyle, and snacks. SUKOSHI MART continues to spread joy by collaborating with renowned Asian brands such as LINE FRIENDS & HYBE, making them more accessible to the North American market. Customers can also shop through the SUKOSHI MART website, SUKOSHIMART.com, an online source for trending Korean/Japanese brands in North America and the United Kingdom. 

For further information, please contact our media team at: press@sukoshimart.com.

To stay up to date with PLAY LINE FRIENDS' official launch date in Toronto and exclusive perks, sign up on sukoshimart.com to be notified!